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Life is no longer but a dream for the backers of the Minimal Phone, which started shipping out units to its faithful supporters nearly a year after going viral as possible vaporware. It’s good ...

HUL will secure 90.5 per cent of Uprising Science, the parent company of Minimalist, through a combination of secondary buyouts and primary infusion, with plans to acquire the remaining 9.5 per ...

The Rs 2,715-crore acquisition of premium beauty brand Minimalist from a company founded four years ago is "a great example of making" Hindustan Unilever Ltd's portfolio future fit and it shows the ...

Moneycontrol had first reported about HUL’s deal to acquire Jaipur-based Minimalist on January 3. “HUL to acquire 90.5 percent stake in the business through secondary buyouts (and primary ...

Hindustan Unilever has agreed to acquire beauty startup Minimalist for about $342 million, as the consumer goods giant seeks to expand in India’s fast-growing premium skincare market.

no-BS approach — Minimalist’s products had no loud packaging, but simply listed down the ingredients against a white background. The brand focused on transparency, and said that there were lots of ...

FMCG major Hindustan Unilever Limited (HUL) has announced the acquisition of the premium actives-led beauty brand Minimalist, which is set to provide a boost to its Beauty & Wellbeing portfolio.

The acquisition of Minimalist is a significant step in capturing the growing demand for niche, premium beauty brands. India’s beauty market is becoming increasingly competitive, with focused brands ...