It's no secret that McDonald's has a long and complicated history. Since the franchise first began, there have been so many changes and evolutions, from various discontinued menu items to how the ...

With over 60 million touchpoints every day, the goal was to make the packaging “more connected and evocative of McDonald’s’ playful point-of-view”, says Pearlfisher. The redesign is a move away from ...

Hell hath no fury like a fast food customer after their favorite item gets discontinued. In 2016, The Snack Wrap disappeared.