Wineries seeking innovative ways to engage wine lovers and drive DTC  sales this spring now have a powerful new tool at their ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

The PRmoment Awards 2025 shortlist for North and South was revealed yesterday and the PR industry not only took to socials, but made videos and even ...

Whether planning a product launch, managing a construction project, or coordinating a marketing campaign, it’s easy to get ...

Employee-led resource groups are back in vogue. How can inclusion-focused HR leaders use this new popularity to their advantage? Peter Crush reports.

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

These tools allow you to oversee and control the whole team’s output and inform each employee of their main priorities. Since ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

As we start a new year halfway through the 2020s, it merits looking back and seeing what lessons we can draw from the first ...

There are contemporary issues confronting Public Relations practice in Nigeria today, from fake news, misinformation, ...

GenAI isn’t coming—it’s already here. And while it won’t replace marketers entirely, it’s fundamentally reshaping how ...