Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Where did these roles come from? What do they do? How do they do it? The post What’s behind the rise in roles like GTM ...

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now ...

We’re all human, even B2B decision-makers. So, stop treating buyers like super-rational spreadsheet warriors, says Anca Rhone ...

Ooh Media has made some significant changes to its C-suite, with Neil Ackland stepping away from his role of nearly five ...

In a striking display of digital prowess and strategic planning, renowned digital marketing expert Gorbachev Awuah—popularly ...

Hernando Ruiz-Jimenez was named Geisinger’s new chief marketing and communications officer, a role in which he oversees brand ...

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...

Industrial and safety supplies distributor R.S. Hughes appointed Sergio Grimaldo as Chief Supply Chain Officer and Jessica ...