Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.

UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta.

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Veteran advertising and marketing leader and the chairman of Troyka Holdings, Biodun Shobanjo, has become the first recipient ...

Where did these roles come from? What do they do? How do they do it? The post What’s behind the rise in roles like GTM ...

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now ...

We’re all human, even B2B decision-makers. So, stop treating buyers like super-rational spreadsheet warriors, says Anca Rhone ...

Ooh Media has made some significant changes to its C-suite, with Neil Ackland stepping away from his role of nearly five ...

Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in ...

Amid heightened pressure to perform, persistent restructures and slashed budgets, some brands are choosing to cut and not replace senior marketing talent. A quarter (23.8%) of the more than 3,500 ...

A family home in Australia made headlines this week with a particularly cinematic listing video — featuring a screen legend.