Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Learn practical steps to become a marketing manager, from education and experience to networking and key skills for career success, ...

Explain the role of a MarTech Manager. The role of a marketing technology (martech) manager is pivotal in bridging the gap ...

marketing and so on — relevant to each individual role. The number and mix of C-level executives vary from organization to organization — chief executive officer is probably the only one that ...

Though B2B marketers may need a deeper understanding of technology and they may have more limits placed on their creativity, the role emotions play in both B2B and B2C marketing is strikingly similar.

Hernando Ruiz-Jimenez is Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and ...

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

Hernando Ruiz-Jimenez was named Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and digital marketing, corporate communications, content creation and ...

While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when integrated across the entire business.

Equip Outdoor Technologies UK, Ltd. (Equip), parent of the Rab and Lowe Alpine brands, is strategically moving to re-align ...