Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

“Today’s consumers expect to connect with brands on social in the same way they would connect with a friend,” said Layla Revis, vice president of social, content and brand marketing at Sprout Social, ...

Sensory marketing—strategically engaging the five senses to create ... Retail environments frequently incorporate carefully curated background music to influence shopper behavior. Upbeat tunes might ...