With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

A big chain may have lower prices, but it can’t replicate the relationships that small businesses like yours are able to build with their customers. Plus, a well-structured closed-loop card program ...

As a result of covid, Marriott's 2020 revPAR declined 60% and 2021 revPAR reached just 64% of 2019 levels. Then 2022 revPAR reached mid-90% of 2019 levels as travel demand broadened to business and ...

The company is well positioned to benefit from the increasing presence of next-generation travelers through emerging lifestyle and extended-stay brands Spark, LivSmart, Graduate Hotels, NoMad, Home2, ...

Loyalty programs that prioritize personalization, flexibility and seamless experiences are strategic tools for building ...

McDonald's shares rise in premarket despite Q4 sales dip. The fast-food giant reported a 0.3% decline in sales to $6.388 ...

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...

One of the most common causes of cash flow problems is delayed payments. Late payments from clients disrupt financial planning, making it challenging to meet operational expenses or invest in growth.

Attracting a customer is no small feat. You invest time, effort, and resources into earning their trust and making a strong ...

This allows customer account data to flow effortlessly from one software ... choosing a loyalty program software. Does the loyalty program easily integrate with your ecommerce platform, email and SMS ...

Qantas frequent fliers will have to use more points to book travel to international destinations from Los Angeles to London in the biggest shake-up of the airline’s popular loyalty program in ...