Search Engine Land » PPC » 5 underrated tools to boost your B2B PPC performance in 2025 Chat with SearchBot Please note that ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Gain Theory is not to be confused with a physics exam nightmare or B-grade sci-fi thriller starring Arnie & Spock.

Influencers, content creators and product reviewers allege "last-click attribution," the widely used practice of awarding ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs.

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track ...

Xsolla and AppsFlyer have collaborated closely for over a year to develop two custom integrations that address critical ...

Brand Street Integrated, writes that while a high click-through rate (CTR) is a good indicator of audience interest, it does ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...