Years ago, lip balm felt like such a bore ... these (hence why Summer Fridays is constantly releasing new shades and flavors). Why is it so beloved? It's supremely moisturizing, thanks to murumuru ...

The magic lies in its formula ... one,” shared another instant fan of the lip balm and had to try out another variation of it. The range of fruity flavors — strawberry, peach, berry, honey ...

Maturing is realizing that princesses like Kate Middleton actually use a more luxe version of plumping gloss. A formula that shoppers call "pure magic," this Kate Middleton-loved Clarins Lip ...