New Orleans artist Tahj “Queen Tahj” Williams has made Super Bowl history as the first person to handcraft its logo and theme ...

The NFL logo and theme art for Super Bowl LIX features beadwork from Tahj Williams, a queen of the Golden Eagles Mardi Gras ...

New Orleans artist Tahj Williams used to stitch the Super Bowl logo and theme art in her sewing room, and now her creation is ...

Tahj “Queen Tahj” Williams designed the Super Bowl LIX logo and theme art, inspired by her own Black Masking art.

Her intricate beadwork reflects the spirit of her city, celebrating Black Masking culture, which Williams’ uncle introduced to her as a child. Williams’ theme art and logo will be featured ...