Leonardo DiCaprio joins Rolex as an ambassador, highlighting his environmental work and iconic status. Lester Holt, the ...

Leonardo DiCaprio has become an ambassador for Rolex and the luxury watch designer has lauded the 'Titanic' star for his "environmental advocacy".

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand’s newest ambassador on Tuesday, following the release of Rolex’s “Reach for the Crown” campaign.