Profits from LA Strong merchandise sales will be donated to the American Red Cross and the LA Fire Department Foundation.

Fanatics announced a partnership with 15 LA-based teams to sell #LAStrong apparel, and all proceeds will go to the LA Fire Department and American Red Cross.

Professional sports teams and Fanatics partner on a campaign to raise money for the American Red Cross and the Los Angeles Fire Department Foundation.

Los Angeles sports organizations are uniting to launch an 'LA Strong' custom logo and apparel line that will raise money for those impacted by the wildfires.