One of the biggest TV developments at CES 2025 was a new fourth-generation 'four-stack' OLED panel developed by LG Display, an independent wing of LG that provides the raw display panels for LG Electronics and other TV makers.

The Primary RGB Tandem structure applied to the fourth-generation OLED TV panel organizes the light source into four stacks by adding two layers of blue elements and independent layers of red and green elements. It improves maximum brightness by increasing the amount of light produced by each layer compared to the previous structure.

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

Don't spend thousands on a new LG OLED TV when the LG B4 OLED TV and its stunning display are on sale at the lowest price ever.

CES 2025, held in Las Vegas from Tuesday to Friday this week, is one of the world's largest tech trade shows where companies unveil their latest innovations. This year, among the standout announcements is an LG OLED TV, claiming to be the "brightest TV on the market”.

LG dropped new versions of its flagship OLED and QNED TVs at CES, and as of Jan. 16, 2023 and 2024 flagship LG models have gotten discounts at Best Buy for up to $1,500 off. In case you forgot, LG is the authority on cool screens.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.