Lia Valencia Key of the jewelry brand Valencia Key experienced the "Meghan Markle effect" firsthand after Meghan wore one of ...

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

In today's competitive market, establishing a robust brand identity is crucial for attracting and retaining loyal customers.

From heritage festivals to digital shopping bonanzas, 2025 presents several opportunities to engage with China’s ...

As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

Free shipping also plays a pivotal role, with 17% of consumers across all age groups citing it as a key factor, underscoring the importance of convenience and cost savings in purchasing decisions.

Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...