Lia Valencia Key of the jewelry brand Valencia Key experienced the "Meghan Markle effect" firsthand after Meghan wore one of ...

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In today's competitive market, establishing a robust brand identity is crucial for attracting and retaining loyal customers.

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As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

Yashtika Vaswani of Makani Creatives highlights how Valentine’s Day marketing is shifting from guilt-driven tactics to ...

Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to ...

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive ...

Honasa, the parent company of Mamaearth, looks to mint Rs 4,000 crores revenue by 2030 with plans to boost its quick commerce ...

For financial institutions, user experience and user interface design are key components of digital brand identity. In an ...

GLOBAL communications platform Infobip projects that artificial intelligence (AI) will continue to play a central role in customer experience (CX) transformatio ...