These are placed on a messaging map to show how the attributes and benefits work together, and how the core attribute and core benefit are supported by additional proof points. In this way, the map ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

more-unified messaging that stands up to the multichannel test by reinforcing your brand position with every copy point and content product, offline and online. Be more intentional in your ...

As Zhu concludes, “In an environment as complex as this, brands can’t afford to be reactive. Proactive, strategic messaging is the key to maintaining trust, relevance, and market leadership on ...

Think of it as an app-quality experience, but without the app. Instead of plain texts with generic messaging and links, brands can send high-quality images, videos and clickable buttons — all ...

Branding acts as a verb and describes the "how" part of the brand puzzle. To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your ...

According to data compiled by Brand Keys for 2024, brand loyalty leaders and the products for which they hold the highest consumer favor include: Companies rely on the following metrics to measure ...