Harvard Business Review6h
How Sales Teams Can Use Gen AI to Discover What Clients Need
In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping ...
Marketing7h
What 600 Marketing Ops Pros Say About the State of Their Profession
Discover how marketing operations (Mops) is gaining influence, driving data-driven decisions, and shaping career paths in ...
Forecasting Accuracy: Overcoming A Major Sales Industry Hurdle
As businesses navigate increasingly complex economic pressures, the demand for more reliable and sophisticated sales ...
AllBusiness.com on MSN1d
The Benefits of Using AI in Marketing: 4 Reasons CMOs Are All-In on AI
The rise of AI has already had a significant impact in the creative space, and there are few areas of business where this is ...
Ralph Lauren’s Distribution, Marketing, and Merchandising Efforts Support Margins and Brand Value
In our view, narrow-moat Ralph Lauren's completed restructuring puts it on solid footing as it navigates macroeconomic challenges. In response to poor inventory control and heavy discounting in years ...
Wine Industry Advisor3d
Marketing that Matters: Attracting New and Curious Consumers to Your Brand
The Los Angeles International Wine & Spirits Competition brings winning wines and spirits to a diverse and discerning ...
Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...
latteluxurynews.com3d
Riverside Luxury Cruises names Australia-based rep
Riverside Luxury Cruises has appointed a Melbourne-based representative for the Australia and New Zealand market, recruiting ...
Social Samosa6d
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...