Transform your client relationships when you understand what keeps them around. These ChatGPT prompts will help you create ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

Consider these five recommendations to help you build a strong foundation for tracking and optimizing your internal communications efforts in the hybrid era: Start with a baseline measurement across ...

Business leaders are urged by Donald Thompson to leverage real-time, granular data and frequent pulse surveys to understand ...

First impressions matter, and a structured, thoughtful onboarding process sets the foundation for a positive worker experience. New hires who feel welcomed, informed, and integrated from day one are ...

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong? The way pharma communicates with healthcare professionals ...

Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...