Hermès CEO says he was 'irritated' by viral fake Birkins
"Wirkins" went viral in 2024 for their cheap price tag and resemblance to expensive Birkin bags from Hermès. CEO Axel Dumas ...
Hermès Bucks Luxury Downturn as Q4 Sales Jump 18%
CEO Axel Dumas addressed the "Wirkin" and dupe culture. Sales were up across the board, with leather goods and ready-to-wear ...