Rev" features Green Day, actresses Jenna Fischer and Angela Kinsey, best known for the U.S. version of "The Office;" and ...

The plant-based beverage brand teamed with actor Chris O’Dowd for a collection of positive affirmations and its latest campaign.

TikTok creates sustainable advertising campaign in partnership with Ad Net Zero, which aims to reduce the carbon emissions in ...

A standout example of this strategy's success was during Sharaf ... The initiative marks a significant evolution in retail ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Thinking about going green with your business? You’re not alone. More and more entrepreneurs are looking to make a positive impact on the environment while also turning a profit. Whether you’re ...

It’s no secret that Artificial Intelligence (AI) is revolutionising the advertising industry in a major way. However, the exponential promise of this technology is matched by its insatiable energy use ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services ... "The Evolution of Telemarketing." Ad Age. “Telemarketing: Overview." Federal Trade Commission.

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

Green Day's long-awaited South African debut on Jan. 19 was anything but ordinary. By Jessica Lynch Green Day delivered a politically charged performance during their Jan. 19 concert at ...

For example, when a user clicks or installs your mobile app. These results can include direct sales and qualified leads. We examine the main performance marketing metrics below. Almost all mobile ad ...