Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform.

Meta Platforms is rolling out a new partnership program to appease European Union antitrust regulators that will let rival ...

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Search Engine Land » PPC » Google Ad Manager, Campaign Manager 360 hit by disruptions Chat with SearchBot Please note that your conversations will be recorded. Google Ad Manager and other ad services, ...

Pay-per-click (PPC) is a model of digital advertising in which the advertiser pays a variable fee each time an ad is clicked.

Acres.com, a leading platform in land intelligence, has appointed Matthieu Pellerin to its board of directors. A seasoned ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

Looking to grow your dental practice? Check out the top 9 dental marketing companies that specialize in online strategies. [...] ...

Wisconsin Cheese Mart is hoping for gouda results from being featured in a Super Bowl commercial, giving it a nacho more exposure.

In addition, Alphabet owns YouTube.com, the web-based video site. It has also expanded into mobile telephony with its Android smartphone operating system and into public cloud services. About 52% of ...