B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Dynabook Americas general manager James Robbins told CRN he aims to double the company’s revenue this year by embracing a ...

An ITEXPO 2025 session titled 'The State of Channel Marketing 2024: Trends, Challenges and Opportunities' will reveal trends shaping channel marketing, from budget shifts and technology adoption to ...

Panasonic Toughbook has appointed Damien Fernandez to the role of European Channel and Partner Manager for the TOUGHBOOK ...

Introduction Imagine you’ve built or onboarded in your portfolio the perfect software productpowerful, intuitive, and ready ...

--(BUSINESS WIRE)--Mitel ... executives who are driving strategy and setting the channel agenda for their companies. Steve Loebrich leads Mitel’s channel sales team across the United States ...

Qualys offers a 9% upside with a $150 price target. Learn about QLYS stock about its strong margins, share buybacks, and ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

As part of the 2025 CRN Channel Chiefs project, we asked the more than 550 channel executives that made the list to tell us ...

Here are three data analytic scoreboards organizations can use to optimize their go-to-market (GTM) strategies: Pipeline and revenue dashboard: Tracks key sales metrics such as pipeline value ...

You have to figure out where you are before you can understand where you want to go. The first step in aligning strategies across ... through integrated business planning. Aligning forecasts between ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...