With tighter budgets and multi-channel campaigns becoming the norm, accurate attribution modelling is critical for effective budget allocation. However, the traditional approach to attribution ...

Microsoft on Wednesday unveiled a new chip that it said showed quantum computing is "years, not decades" away, joining Google ...

The Trade Desk (NASDAQ:TTD) has lost its "premium edge", according to Evercore ISI, which downgraded the stock from Outperform to In Line following disappointing fourth-quarter earnings.

ARK Innovation portfolio metrics are strong, and the vehicle likely presents diversification benefits. Click here to read an analysis of ARKK stock now.

Now, one of Italy’s leading cultural officials is casting doubt over another aspect of the work: its attribution. Known as Victorious Youth, the bronze statue, nearly five feet tall, was ...

To evaluate the true impact of marketing campaigns, marketers rely on attribution measurement to understand customers’ journeys and decisions. Accurate attribution of campaigns’ influence on ...