While racing around town and raving about the brand's 100+ flavor options, the ad shows Devine unknowingly placing an order for 100,000 Cirkul Starter Kits through his phone's AI assistant.

Cirkul is including a giveaway as part of its first Super Bowl ad. The popular water bottle brand known for its flavored ...

A consortium of orgs are teaming to provide free self-tape home kits for actors who were displaced by the L.A. wildfires. Casting Workbook has teamed with The Bridge for Actors, IAMA Theatre ...

As the Bucs shift gears to the offseason, they are set to lose a two-year starter in free agency. Every year, teams lose players in free agency, and the Buccaneers are no different. Some of them ...

The Big Game just got 100,000 times BIGGER! Thanks to @adamdevine's not-so-little mix up on the search for hydration, 100,000 Cirkul Starter Kits will be sent across the nation THIS SUNDAY!

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 40 min ago By Amir Farhang - 1 hour 40 min ago By Ashley Joseph - 23 hours 24 min ago By Ad Age Staff - 23 hours 59 min ago ...

The co-founders of Cirkul will enjoy a significant full circle moment, when a 30-second spot for their flavored water will air during the Super Bowl. It’s a big game debut rich in symbolism ...

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.