In Madagascar, Africa’s first sturgeon farm is producing caviar – and it’s made its way into some of the most prestigious ...

Scientists have demonstrated that Wrinkle-lipped free-tailed bats not only travels great distances, but also hunt at impressive altitudes of up to 1,600 meters above ground -- the altitude at which ...

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

The Rosemount 9195 Wedge Flow Meter addresses common measurement challenges with its design. The wedge element itself has no small passages that could plug due to entrained particles, and it is ...

What would happen if a 500-meter asteroid hit Earth? Scientists at the IBS Center for Climate Physics modeled the aftermath, ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes ...

The use of installed measurement technology in the food industry may pose a number of challenges such as the use of chemicals in the cleaning process, rapid temperature changes and hot steam cleaning ...

Ever jumped off youur bike and wondered how many calories your pedalling has expended? We researched the answer for you.

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

As a part of a multi-faceted campaign, Uber's Super Bowl rollout includes selling a Stewart-created Caesar salad and ...