From small-town drugstore to global FMCG giant, how Pepsi captured soft-drink market in 200 countries after…
Let us delve into the humble beginnings of Pepsi and its phenomenal rise to become a global leader in the Fast-Moving ...
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The Invisible Hand behind the Brand
Many businesses in Ghana still underestimate the power of art direction, seeing it as just a supporting role rather than a ...
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Ad pricing for Maha Kumbh beats IPL and other high-impact media IPs
Industry folks reflect on the scale of brand participation and the impact of marketing strategies on pilgrims as Maha Kumbh ...
Aman Publicity Services: Leading PR And Marketing Agency In Mumbai
Aman Publicity Services, a leading PR & marketing agency since 2010, offers media relations, crisis management, social media, ...
LT Foods: The King of Bollywood teams up with the King of Basmati
LT Foods Ltd., an Indian-origin global FMCG company in the consumer food space, proudly announces its collaboration with the finest global superstar ...
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Our IPL pricing a fair reflection of advertiser demand: JioStar’s Ishan Chatterjee
With the aim to surpass one billion viewers this season, Ishan Chatterjee, CBO, Sports Revenue, SMB and Creator at JioStar, ...
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Godrej Industries Group Celebrates the Strength of Sisterhood, #SheForShe - A Tribute to Women
Godrej Industries Group has launched a new campaign to celebrate the spirit of solidarity and support among women. Titled ...