BEIJING -- While insufficient domestic demand remains a challenge, China has seen its consumption sector, a key driver of ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act ...

Thanks to a confluence of trends including cost-conscious consumers and high luxury goods prices, the “shame” of buying a ...

For our regular feature Agency Advice, we ask marketing bigwigs how they make space for creative exploration in the cutthroat ...

From heritage festivals to digital shopping bonanzas, 2025 presents several opportunities to engage with China’s ...

Behind this situation within the airline industry, we can see the difference in cultural norms. In the US, the emphasis on ...

A wave of innovation is hitting the shelves targeting cognitive function. For workers burned out by 'hustle culture', the ...

As new technology opens up exciting opportunities for advertisers, Cayal Mathura of Jellyfish looks at the best examples of ...

Artificial Intelligence (AI) is rapidly transforming the world, reshaping industries, and redefining economies at an ...

In a broader sense, the shopping festival is an opportunity to explore and share the stories of Chinese New Year. Regional ...

Consumer engagement has entered a new era where inspiration meets action, and platforms like Pinterest are leading the charge. As a leading visual discovery tool, Pinterest combines creativity, ...