CEOs extol the importance of being customer-focused and data-driven in their decision-making but too few make the time to ...

AI agents change customer interaction rules. They provide 24-hour service, and one way they may help companies interact with consumers in cost-effective and relevant ways is by providing customized ...

For the professionals we spoke with, it wasn't a question of whether they encourage customer input but, rather, how they choose to engage customers. Casting the widest net works well for consumer ...

Increasing engagement with your followers is the key to social media success. Numerous social media tools and strategies have been developed to help businesses break through the noise and reach their ...

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate ...

As digital interactions dominate modern communication, the rapid evolution of cyber threats demands robust security measures ...