CEOs extol the importance of being customer-focused and data-driven in their decision-making but too few make the time to ...

For the professionals we spoke with, it wasn't a question of whether they encourage customer input but, rather, how they choose to engage customers. Casting the widest net works well for consumer ...

Increasing engagement with your followers is the key to social media success. Numerous social media tools and strategies have been developed to help businesses break through the noise and reach their ...

In today's competitive market, establishing a robust brand identity is crucial for attracting and retaining loyal customers.

CX has outgrown its traditional role as a support function. It’s now a strategic lever for achieving business outcomes, from ...

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate ...

In today’s fast-paced, competitive market, businesses are increasingly recognizing the importance of providing exceptional ...

As digital interactions dominate modern communication, the rapid evolution of cyber threats demands robust security measures ...

GLOBAL communications platform Infobip projects that artificial intelligence (AI) will continue to play a central role in customer experience (CX) transformatio ...