For all the trouble it took me to get the viral $69.99 bag, you'd think I was attempting to source the real thing.

The stock market hasn't shown much love to specialty retailer Ulta Beauty (NASDAQ: ULTA) or cosmetics giant e.l.f. Beauty ...

Canaccord lowered the firm’s price target on Elf Beauty (ELF) to $174 from $200 and keeps a Buy rating on the shares. The firm lowered the target based on a lower multiple as they believe the ...

E.l.f. Beauty (ELF) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended December 2024. This widely-known consensus outlook ...

Welcome to Closer's guide to shopping the best New Balance dupes online, from the nostalgic New Balance 330s to the super comfy and stylish 327s that look amazing dressed up or down. If you consider ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

The story behind why a sequel to Elf never materialized reportedly hinges on a behind-the-scenes feud between star Will Ferrell and director Jon Favreau. It’s been over two decades since Buddy ...

Do they really matter, though? Let's take a look at what these Wall Street heavyweights have to say about e.l.f. Beauty (ELF) before we discuss the reliability of brokerage recommendations and how ...

In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms. E.l.f. Beauty is teaming up once again with Grammy Award-winning singer and ...

THEY'RE known for their incredible dupes. And it looks like Home Bargains has done it again - judging by their new beauty arrivals. Emma took to TikTok to reveal the budget store's latest products ...

Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty., said, “From the moment we envisioned Meghan as the captain of e.l.f. Air, we knew this collaboration wasn’t just about taking ...