In the modern era of digital communication, press releases have undoubtedly been some of the most effective public relations tools of the last century. Even when considering the proliferation of ...

A press release is a press release ... going the professional route and taking a lower-cost but usually less effective approach. The traditional concept of "press" may have changed between ...

Mentions of "cutting-edge" and "groundbreaking" in U.S. press releases each increased more than 30% last year.

The press release is one of public relations’ most valuable tools. It is a cost-effective and credible way to promote a brand, service, or product. With more visibility comes a larger audience ...