Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

MUMBAI: By partnering with Nielsen, Uday Shankar and Ishan Chatterjee have revolutionised the way advertising revenue is ...

The core factor in self-management behaviors for HOA patients is their efforts to manage pain, control weight, and reduce ...

Since its inception in 2023, the Betway Catch R2m rewards have been an engagement that has drawn fans into the heart of the ...

SNY launched a subscription streaming service that allows cord-cutting fans to watch Mets games without paying for a TV ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

Much like the US sports market, the US healthcare market is a multi-billion dollar industry that relies on the custom of the ...

Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings.

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Here’s how the free streamer plans to win Super Bowl LIX.

Definition: Santosh Trophy is an Indian football tournament in which the states of the country along with some government institutions participate. This is held annually since 1941. Bengal was the ...

The Mexican Monster, David Benavidez, is set to take on David Morrell in a Saturday night fight that will give some definition to the light heavyweight division. Benavidez, who has a Mexican ...