Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.

MUMBAI: By partnering with Nielsen, Uday Shankar and Ishan Chatterjee have revolutionised the way advertising revenue is ...

Since its inception in 2023, the Betway Catch R2m rewards have been an engagement that has drawn fans into the heart of the ...

SNY launched a subscription streaming service that allows cord-cutting fans to watch Mets games without paying for a TV ...

The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

Brands in India face challenges reaching mass audiences due to evolving media consumption. A panel discussion at the ET Media and Entertainment Summit 2025 highlighted the shift away from traditional ...

We take a look at how value betting can improve your profitability when betting online. Included is strategy and guides on ...

Ahead of IPL 2025, Mukesh Ambani led JioStar ensures that it remains in the race of sports broadcasting in India.

Much like the US sports market, the US healthcare market is a multi-billion dollar industry that relies on the custom of the ...