Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month Majority of B2B ...

Nearly half of B2B marketers in India justify marketing spend to executives monthly, facing challenges with proving ROI.

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

LinkedIn’s new ‘B2B ROI Impact’ research highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue.

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically.

of businesses identify language barriers as a major obstacle to global market expansion, while 32% struggle with customer ...

We catch up with the aerospace giant’s vice-president of marketing, Romain Chambard, as he prepares to judge The Drum ...

The modern business landscape is evolving rapidly, with new challenges and opportunities shaping the way entrepreneurs build and scale their ventures. In 2025, success requires a combination of ...

The modern CEO faces a relentless challenge: driving revenue growth in an increasingly complex and competitive area.

Cart abandonment is still one of the biggest challenges for online store owners across the globe. For every 10 potential buyers, 7 leave without completing their purchase! Why? The major reasons ...

A How-To Guide for Social Innovators on proven strategies for increasing the relative size and scope of a social impact ...