The time invested in building genuine relationships with colleagues might be the most valuable investment you can make.
What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...
In an era where software development costs continue to rise, organizations can't afford the luxury of building first and ...
Oliva, Rogelio, and Noel Watson. "Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning." Harvard Business School Working Paper, No. 07-001, July 2006.
Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy ... The ABM team includes a full-time cross-functional liaison role. Marketing owns its own team ...