Why mobile advertising is the key to a connected consumer journey
Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...
Building The Blueprint For Privacy-First Advertising
The shift away from third-party cookies has amplified the demand for innovative solutions that prioritize consumer privacy ...
CMS Wire8d
Telephone Consumer Protection Act: What Does It Mean for Marketers?
Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...
manilatimes13d
Optimove Unveils The 2025 Consumer Marketing Fatigue Report: Insights to Combat Overwhelming Messaging and Build Customer Loyalty
Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer ...
'I ordered chicken, not wings' - Consumer loses against KFC following advertising complaint
A consumer's complaint against KFC for misleading advertising has been dismissed by the Advertising Regulatory Board, ...
Phys.org on MSN11d
A new perspective on well-being—consumer agency in immersive service
There are two key areas where marketing research can contribute: The need for a more consumer-centered perspective in ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
businessday1dOpinion
Advertising: Pros and cons of regulation
It was a delight to see the public discourse on advertising regulation rebooted recently. The reboot, admirably, was not ...
Exchange 4 Media2d
Bajaj Consumer Care Portfolio acquires Vishal Personal Care
The estimated transaction value stands at Rs 120 crore, with an enterprise value of approximately Rs 108 crore ...
Morningstar13d
Optimove Unveils The 2025 Consumer Marketing Fatigue Report: Insights to Combat Overwhelming Messaging and Build Customer Loyalty
NEW YORK, NY, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer Marketing Fatigue Report.
Asian News International on MSN3d
SevenM Launches Admagix: The Future of Immersive Advertising, Powered by AI & VR
SevenM Technologies Private Limited, a pioneering IT software and consulting firm, is proud to announce the official launch ...