Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...
Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...
A consumer's complaint against KFC for misleading advertising has been dismissed by the Advertising Regulatory Board, ...
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.
It was a delight to see the public discourse on advertising regulation rebooted recently. The reboot, admirably, was not ...
The universality, recency and granularity of grocery data make it a powerful tool for understanding customer needs.
SevenM Technologies Private Limited, a pioneering IT software and consulting firm, is proud to announce the official launch ...
The estimated transaction value stands at Rs 120 crore, with an enterprise value of approximately Rs 108 crore ...
The FMCG company has said in its financial results that its advertising  expenditure has reduced from Rs 40 crore to Rs 34 ...
Climate change mitigation strategies that don’t address overconsumption and reduce dependence on fossil fuel-derived ...
From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...