The new logo is intended to cleverly combine the initials IDW, taking the tops of the letters 'ID' and the bottom of a 'W'.

Uncover the secrets of effective logo design, from font psychology to essential tools, for a brand that stands out. Insights ...

The clever, 'subliminal' message hidden in the FedEx company logo, which helps convey its purpose to customers, has left some ...

Coca Cola is one of the most famous brands in the world and its logo is instantly recognisable - but it also has a hidden ...

For decades, Nottingham Building Society had maintained a strong visual connection to its home city in the form of a logo ...

The company had humble beginnings, with Dr John Pemberton serving the world's first Coca Cola at Jacobs' Pharmacy in Atlanta, ...

Baskin Robbins, the popular American multinational chain of ice cream and cake specialty shops, was founded in 1945 in ...

"Moo Deng the Pygmy hippo" phenomenon has not only attracted visitors from all over Thailand and abroad to Khao Kheow Open ...

The Coca-Cola logo is instantly recognised by people around the world, but the iconic design also has a hidden message that ...

The Coca Cola logo is one of the most recognisable in the world, with its iconic red and white design and flowing script - ...

The transportation firm's logo is often lauded by design professionals and industry leaders for its innovation and clarity, ...

The Apple logo is one of the most iconic symbols in the world, but there are still many things people don't know about it ...