Whitening toothpastes can potentially make your teeth thinner because they often contain higher levels of abrasives compared to regular toothpastes. Colgate says that all toothpastes are graded on ...

In India, toothpaste is a 100% penetrated category. As a market leader with more than 45% market share, it falls upon Colgate to grow the category and premiumization is an important lever in doing so.

Consumer goods makers like Colgate look to develop new versions of household staples like toothpaste ... company's consumer research about tooth whitening trends in certain geographies, for ...

Colgate benefits from robust pricing and productivity initiatives. The company's innovation strategy also bodes well.