Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

A Southern California woman noticed that Pepsi has become much more popular than Coca-Cola at her local Costco. There's a ...

A local business owner marvels at the rise of a global brand like Coca-Cola and thinks, “They’ve made it. They don’t need marketing anymore or even bother with social media.” But here’s the twist, ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

T oday, Super Bowl commercials are big business, and considered as important a part of the big game as the half-time show: ...

Biotechnology company Moderna (NASDAQ:MRNA) met Wall Street’s revenue expectations in Q4 CY2024, but sales fell by 65.6% year ...

Revolutionizing agriculture with the first self-polishing cast-steel plow in the 1800s, Deere (NYSE:DE) manufactures and ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Other brands mentioned were Doritos (24%), Coca-Cola ... likely to find advertising entertaining and 15% more likely to say that advertising keeps them up-to-date. Their most influential advertising ...

Nottingham-based Ideagen has strengthened its worker safety compliance capability with the acquisition of Australian SaaS ...

Sam Pinto gave an update on her husband, Anthony Semerad, who was recently rushed to a hospital in Tokyo. Sam shared that ...