Part of the ultra-premium Ultimate Cask Collection, the expression is available in duty free across UAE, Asia/South-East Asia ...

The whisky is being showcased via a dynamic activation and in-store promotion programme complete with guided tastings that underline Chivas Regal’s ongoing premiumisation drive.

Holi is a festival of colours but also the perfect time to raise your glass and toast for new beginnings and milestones.

Pernod Ricard MD Jean Touboul highlights the growing premiumisation trend in the liquor industry, noting increased disposable ...

Jean Touboul said regulation, which is different in the different states, does create some difficulties, but acknowledged ...

The premiumisation of the liquor industry is happening very fast, helped by trends such as growth in disposable income and ...

If you thought drinking in Bengaluru was pricey, get ready to pay even more. Karnataka is hiking liquor prices again, turning ...

At SXSW 2025, the Korea Creative Content Agency (KOCCA) is set to showcase the next frontier of entertainment and technology, bringing 12 cutting-edge Korean companies to Austin. From AI-powered media ...

Luxury Scotch whisky, Chivas Regal, has announced leading Formula 1 driver Charles Leclerc as its Global Brand Ambassador in ...

Charles Leclerc has entered into a global partnership with Chivas Regal, a well-known luxury Scotch whisky brand, appointing him as their Global Brand Ambassado ...

Now, Leclerc's new partnership with Chivas Regal has been confirmed in an official release to include a one-night-only pop-up ...