Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. The ...

We’ll provide an overview of what exactly they do and how you can benefit from top mobile CRM software. A mobile customer relationship management (CRM ... segmentation, and multi-channel messaging ...

The platforms enable app marketers to deliver personalized messages to their audience and typically include features such as user segmentation, campaign management ... segmentation, and multi-channel ...

It celebrates the rare, quirky, and unforgettable holiday experiences that set its journeys apart. The new multi-channel campaign by McCann taps into the insight that Brittany Ferries’ audience seeks ...

It’s no secret that small business owners encounter their fair share of complications as they work to build and expand their companies. While many aspiring moguls recognize the need to scale their ...

This month, Daniel Ghinn examines a 'ground-breaking' multichannel campaign from Pfizer, which puts engagement and trust-building ahead of pushing products and allows the company to push the ...

Complex Campaigns, Rising Challenges DMOs face challenges such as managing limited resources while showing clear results, rising expectations, and technological change. The pressure is high to deliver ...

As Publicis’ larger clients favor multichannel marketing campaigns, additional acquisitions ... as we believe Publicis’ efficiencies in talent management (either per account or per project ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech ...

With Guess-tination and its multi-channel campaign, JetBlue is bringing a playful twist to travel. To keep updated, follow @jetblue on Instagram.