Gorgeous new hotels, shops, and restaurants are leveling-up the always-cool scene in Australia's beautiful Byron Bay.

While Elsa's look was undeniably hippie chic, walking barefoot inside ... and ten months after they first met. They moved to Byron Bay five years later after buying a home for $7.6million.

Byron Bay is buried under the weight of 3.4 million Instagram hashtags: Australia's coolest new beach town is now all the way over on the other side of the country. Byron Bay is no longer the coolest ...

Byron Bay was a hippie haven then, a wide-eyed fever dream where shaggy barefoot locals and salt-crusted backpackers slept in vans while processions of Hare Krishna devotees kept the air filled ...