How white skin evolved in Europeans: Incredible map reveals how pale complexions only became the norm 1,700 years ago
Homo sapiens first reached Europe some 45,000 years ago, having trekked thousands of miles from Africa. These ancestors are ...
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Avoid These Shoe Colors If You Don’t Want Your Feet to Look Bigger
If you’ve ever slipped on a pair of shoes and felt like your feet looked way bigger than usual, you’re not imagining things.
Brown is the colour of the moment – our high street fashion finds including M&S and Next
Brown is the neutral colour palette of the season, worn everywhere, from the red carpet and catwalk to the high street. Our ...
Tempted to dye your greys? Take a leaf out of David Tennant’s book
Glossy, thick and shiny with a subtle wave, and in a noticeably red-tinged chestnut hue, there was one hair transformation in ...
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Transform Your Look: Avoid These Common Makeup Mistakes That Can Age You
Makeup is more than just a tool to enhance our features; it’s a powerful ally in the quest to maintain youthful vibrancy.
I tried a £4 dupe of Clinique’s £24.50 Black Honey lip balm – it’s so hydrating & ‘flatters every face’
A WOMAN has caused outrage in the beauty community after announcing she found the perfect dupe of Clinique’s Black Honey lip balm. Ash, from the UK, took to social media to film her shopping ...
The best primers for mature skin, tried and tested
Makeup primers can make your skin look smoother, brighter and more even. We asked women in their 40s, 50s, 60s and beyond ...
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Brown vs black mascara – which is the most flattering?
It’s one of the oldest beauty debates, brown vs black mascara? Is one better than the other? Is one more flattering than the ...
Why Beige Blush Is the Key to Achieving Perfect Minimalist Makeup
Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...
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Ancient DNA Reveals Most Europeans Had Dark Skin Until Just 3,000 Years Ago
A 2023 study found that Ötzi, the famous ancient glacier mummy who lived 5,300 years ago before succumbing to a violent death ...
Should I Care About Contrast Makeup? Here’s What Makeup Artists Are Saying About This TikTok Hack
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...