which combines upper and lowercase letters might look like one of the best logos for some, it could prove too much to stomach for others. "A new era begins today for Jaguar," the brand announces.

With not one, but three radical new logos, the new look is already proving ... With a wordmark that combines upper and lowercase letters, colourful marketing imagery and not an actual car in ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...