Many skin conditions appear differently in melanated skin, leading to misdiagnosis and poor treatment. Understanding these ...

The brand puts an emphasis on "back to basic perfuming," avoiding synthetics that may trigger fragrance sensitivities for ...

Kajal is a popular eye makeup product used to enhance and define the eyes, giving them a bold, dramatic look. Traditionally ...

"The best metals for those with an olive or medium skin tone are silver, platinum, and gunmetals," fashion expert Sandy ...

Nude eyeshadows are a great option when you don’t want that loud and bling look. Check out these nude eyeshadow palettes for brown skin.

Embracing the beauty that comes with age is a wonderful journey. However, certain makeup habits can inadvertently make women ...

A groundbreaking study by Estée Lauder has discovered the technology and ingredients that not only delay the aging processes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Neutral nail colours offer versatility and a refined look for any occasion, season, and outfit. Discover more neutral shades and the skin tones they flatter best.

Stick a celebrity name (or face) on something and people will buy it. A celebrity's backing can make a product feel like less ...

In modern K-beauty, rice toners have become popular in skincare routines. They provide hydration, brightening effects, and ...

You may have seen red light masks all over TikTok, Instagram, and Facebook. They seem to be everywhere, and no doubt, they ...