By doing the necessary groundwork prior to a launch, you can greatly increase your concept’s likelihood of success.

AMFI engaged with visitors at the Maha Kumbh Mela through interactive experiences, financial advice, and a symbolic "Kalash" ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

The government of India has shared 10 free online courses for entrepreneurs who are planning a startup or have one already.

In the ever-changing landscape of App Store Optimization, one thing holds true: If you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

For community solar projects to run, they require a base of subscribers paying into the project and receiving renewable ...

I believe the most transformative innovations emerge not from deep specialization, but from the intersection of diverse ...

While bigger firms pour money into traditional advertising, smaller practices can build their brand and attract clients ...

Canon Inc. ( www.Canon-CNA.com) announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share1 of the global market for ...

Andrew Baturin, CMO of Tumodo talks about how travel marketing share service elements, their marketing approaches differ.

Mobile World Congress gave us phones, concepts and more – these are T3's award-winners from the Barcelona event ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds ... Pricing relies on tried and tested concepts from economics, like demand-supply equilibrium and ...