Little Matilda Apsee from Bridgend received a devastating diagnosis which her dad 'never dreamed' was possible ...

For Black women, hair appreciation is often fostered through community. Here, eight content creators share the tips they ...

Winter can be brutal on hair, especially if it’s color-treated. Dry air, indoor heating, and frequent styling can leave ...

For beauty lovers, there’s nothing quite as exhilarating as strolling through the skin care or hair care aisles at your favorite store and spotting a brand you’ve never used before.

The best shampoos, conditioners, stylers, and more...according to clean beauty experts with very high standards.

Known for their high content of omega-3 fatty acids, antioxidants, and essential minerals, chia seeds are now becoming a popular addition to hair care routines across the world. Chia seed oil ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We cover what’s new and what’s next in beauty by working with the world’s leading authorities in dermatology, plastic surgery, cosmetics, skincare, hair care, and fragrance. Every story we ...

Now is the time to pamper your skin—and not just because the holidays are over and both “me” time and a routine reset feel earned and needed. The season’s cold temperatures, low humidity ...

It’s completely normal to be anxious about the economy and your financial future, particularly amid the chaos emerging from the Trump White House on a daily basis. Just like skin care routines ...

Sure, I’ve cleaned out the trapped hair that gets on the brush after I use it, but I’ve never done anything more than that. Turns out, that’s not really enough. After speaking with experts ...