Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional ...

and 90 days The final project culminates in the creation of a B2B marketing action plan that you can present to your leadership team, colleagues, or prospective clients. To ensure that your plan is ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

and the average buyer cycle in B2B marketing could be anywhere from six months to five years, this type of plan can help you narrow down your targeting efforts to: Who is an ideal customer?

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

Like B2B marketing, content marketing is another great ... 55 digital marketing tools to help you understand your audience, plan and execute successful campaigns, and outsmart your competition.

Given the amount of public attention that the dangers of deepfakes have received in event months, it may come as a surprise ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with ...

B2B marketing and sales have long been at odds ... Anticipate what’s to come so you can plan accordingly rather than reacting in real time. Why does communication between marketing and sales ...

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the ...

Traditional marketing has evolved over the years. And with digital marketing growing over time, it would be a good call to start adapting to the changes. Traditionally, businesses conduct face-to ...

Personalization has become increasingly important in customer buying journeys, yet an increasing number of companies are failing to use personalization throughout the customer post-sale journey, ...